Atlanta Hotel Rates Skyrocket for NCCA Final Four, Survey Shows
April 2, 2013Basketball fanatics who intend to get their NCAA Men's Final Four tournament game on in person this weekend in Atlanta better arm themselves for a full court press on their bank accounts. AtlantaHotels.org has just released a new survey that reveals they’ll be contending with two serious guards simultaneously. In addition to being hit with expensive ticket prices, costly area hotel prices will also be breathing down their necks.
The good news for last-minute planners is that a dozen hotels in downtown or midtown Atlanta are still posting vacancies for the tournament timeframe of April 6–9. The bad news is that staying in these rooms will cost them an average of 167% more than it normally would. And there’s a good chance they’ll pay as much as three times the usual rate at some of these accommodations.
To snag even the least costly available room in downtown or midtown Atlanta, basketball fans will currently have to shell out approximately $300 per night. The Buckhead section of Atlanta's uptown district is cutting them a bit of slack with rooms still available for under $200 nightly, though. Out-of-town Final Four attendees who are traveling to the tournament on a limited budget should prepare for a bit of a trek to the game venue. The northern Atlanta suburbs of Marietta and Sandy Springs, located about 15 miles from the downtown area, are still offering rooms for less than $100 per night.
The following table shows available hotels in downtown or midtown Atlanta for the NCAA Final Four period spanning April 6–9. Regular rates reflect the cost of staying in the same room one week later (April 13–16).
| Name of Hotel | Room Type | Regular | Final 4 | Increase |
| Hotel Indigo Atlanta Midtown | King Room | $129 | $406 | +215% |
| Atlanta Marriott Marquis | Deluxe Room | $139 | $299 | +115% |
| Hyatt Regency Atlanta Downtown | Radius Tower | $143 | $331 | +131% |
| Holiday Inn Express Atlanta Downtown | King Room | $139 | $382 | +175% |
| Residence Inn Atlanta Downtown by Marriott | Suite | $192 | $599 | +205% |
| Renaissance Atlanta Midtown | King | $214 | $379 | +77% |
| Sheraton Atlanta Downtown | Queen | $132 | $369 | +179% |
| Glenn Hotel | Queen | $289 | $449 | +55% |
| Marriott Atlanta Suites Midtown | Suite | $229 | $379 | +65% |
| The Ritz-Carlton, Atlanta | City View | $324 | $799 | +147% |
| Georgian Terrace Hotel | Petite Room | $135 | $345 | +155% |
| Courtyard Atlanta Downtown | Junior Suite | $269 | $479 | +78% |
